
What is an offer deadline?
An offer deadline in a real estate offer situation is a date set by the seller after which no additional offers will be considered. If a deadline is set, it is usually communicated on the MLS and to any agents who have made appointments (past or future) to show the property Note: it does not mean that a seller cannot look at or negotiate any offers that come in prior to that deadline. Offer deadlines are a buyer’s last opportunity to submit an offer, and, therefore, reflect the buyer’s highest price and most favorable (to a seller) terms. For a more on what an offer deadline is, click here.
Why do sellers set them?
The primary reason a seller sets an offer deadline is that there is a lot of interest in the property and the seller wants to be sure not to make a premature decision. By setting a deadline, all potential buyers will submit their offers by a certain date and if the seller waits until then to review offers, he reduces the risk of accepting something before something better is submitted. Additionally, it takes pressure off of the seller to negotiate any offers that would otherwise require quick decision making. With a deadline, the seller has time to process and reflect before making a choice. Finally, the setting of a deadline also has a strategic facet: it demonstrates to the buyer pool that there is significant interest (the party line is “We have a lot of interest and want to be sure to give all buyers the opportunity to see the property and submit their highest and best offer”). This not-so-subtle reference to competitive bids usually results in buyers submitting more aggressive offers that are more beneficial to the seller.
Pros
From the seller’s perspective, the advantages were outlined above, as far as the reasons a seller would set a deadline:
- It results in the seller not having to make a decision until all potential offers have been received.
- It reduces pressure on the seller to negotiate under pressure.
- It encourages buyers to submit the highest and best offers as there is rarely any further opportunity to negotiate.
Cons
- Some buyers may not want to risk losing another house due to having to wait days for your deadline (and for their offer to be reviewed). Still, buyers know that sellers have the right to accept an offer prior to the deadline, so sometimes, a buyer in this situation may submit an offer but put a deadline on it that is earlier than the offer deadline set. That way they don’t lose the chance to bid on another house.
- Some buyers are put off by the perceived amount of competition suggested by the setting of a deadline. They may assume they can’t compete and don’t want to deal with the pressure combined with expected disappointment and, therefore, may just say “nevermind” and not even send in a bid. Obviously, if the setting of a deadline reduces the number of offers received, that consequence is a negative.
Should you set a deadline?
Whether you, as a seller, should or shouldn’t set a deadline depends on your particular situation. I certainly wouldn’t recommend it if you don’t any offers. Again, that would be my suggestion. Some agents, though, might feel that setting one implies that you do have offers in hand, as implying that there are already competing offers might result in stronger bids. I’d also recommend having your agent try to determine if there are similar homes on the market with offer deadlines set. That way, you can better understand what other properties your buyer pool might be looking at and considering how their deadlines could help or hurt you depending on whether you set a deadline. Your offers may also be the determining factor; if you get a stellar offer that you can’t imagine anyone will beat, you will probably just sign it and not accept any others. My advice is to discuss it with your agent and be sure you understand the landscape in your particular case.








